3096 Peachtree Industrial Blvd Duluth, GA 30097

Dr. Jeff Zwiren, Prima Center - Duluth

Meet Dr. Zwiren

Although not born in Atlanta, Dr. Zwiren has lived here since 1961.  After completing his plastic surgical residency at The Ohio State University Hospital College of Medicine in 1988 he opened his solo practice of plastic surgery in Lawrenceville, Ga in August 1988.  Dr. Zwiren has been honored time and time again for his exceptional face, skin, breast and body cosmetic surgery work and even named one of the top surgeons in America. His love and passion for providing patients with the best possible care available has seen him grow Prima Center from a one member staff to the biggest plastic and reconstructive practice of its kind in the region.

The son of the first pediatric surgeon in the Atlanta area, Dr. Zwiren understands the hard work and dedication that goes into being a surgeon, which is why his patients often remark on his compassion and attentiveness. Dr. Zwiren gives his full commitment to each and every one of his valued patients to provide them with a natural and beautiful outcome.  His goal is to meet and exceed his patient’s expectations.


Specialties and Skills

Through his extensive training, Dr. Zwiren brings a high level of experience in aesthetic plastic surgery to Prima Center for Plastic Surgery.  He is highly regarded by physicians and patients in the Atlanta area for his surgical abilities and artistic vision for natural appearing results.  He is dedicated to provide compassion, patient education, superior quality of care and surgical outcomes to his patients.  He believes that actions are stronger than words and he enjoys the daily challenges of patient care and surgery.  Among the surgeries and procedures he performs, Dr. Zwiren has a special interest in aesthetic surgery of the face and body.  He specializes in both surgical and minimally invasive facial rejuvenation.  He has a special interest in emerging technology as applied to the plastic surgery field including the use of many types of laser and radiofrequency modalities.  Dr. Zwiren was an investigator for several breast implant studies and has developed a breast augmentation practice using both shaped anatomic implants as well as smooth walled implants.   No matter what type of surgery or procedure that Dr. Zwiren performs, he works closely with his patient to make sure that all needs are met throughout the entire process.

Education and Training

Dr. Zwiren earned his A.A. Degree from the Oxford College of Emory University in 1975. In 1977, at the University of Georgia, he received a B.S. in Zoology. Dr. Zwiren attended medical school at the prestigious Emory University School of Medicine where he received his medical degree in 1981. Then, Dr. Zwiren went to Western Reserve Care Center – Ohio where he completed a 5-year residency in general surgery. Dr. Zwiren finalized his plastic surgery training with a fellowship at The Ohio State University Hospital College of Medicine in 1988.

Special Achievements

Honoring only the best and the brightest, the Consumers’ Research Council of America named Dr. Zwiren as one of the top surgeons in America. Since Dr. Zwiren is so committed to plastic surgery and its safety, as well as the positive benefits provided to patients, he is the current President-Elect of the Georgia Society for Plastic Surgeons. In August of 2016 he will serve a two year term as the President of the Georgia Society of Plastic Surgeons.  In this role, he advocates for the safety, well-being and health of patients through a continuing dialogue with both local and state officials. In the past, he was the vice-president, secretary and treasurer of the Georgia Society of plastic surgeons.  He has also served as the chief of the department of surgery at Gwinnett Medical Center. Dr. Zwiren has been board certified by the American Board of Plastic Surgery since 1990.  The American Board of Plastic Surgery is the only board certified and recognized by the American Board of Medical Specialties to certify a physician in the complex field of Plastic Surgery .  Dr. Zwiren is currently the president of the Georgia Society of Plastic Surgeons and continues to be very active in legislative issues both at the local state level and national level when it comes to quality of care and protection of patient safety.  As an acitve member of the Georgia Society of Plastic Surgeons and the Medical Association of Georgia, Dr. Zwiren takes tremendous pride in the passing of HB1043, also known as Truth in Advertising for Physicians.  This bill was signed into law by Gov. Nathan Deal in May 2106 and enacted into Georgia law.  This bill is a tremendous acheivement in patient safety for the people of Georgia.  It requires that for any physician to claim board certification in any medical or surgical field he or she must pass a certifiing board recognized by the Americal Board of Medical Specialties and he must have completed a residency program certified by the Accreditation Council for Graduate Medical Education (ACGME) in that specialty.  This bill will give clarity to the citizens of Georgia when it comes to the important task of selecting a physician and provides a standard of care and competency that potential patients can readily recognize.  Dr. Zwiren and the Georgia Society of Plastic Surgeons continue to work with other subspecialties, such as ENT, Ophthalmology and Dermatology and the Medical Association of Georgia to ensure truth in advertising.  






Some of Dr. Zwiren’s most notable achievements and milestones are highlighted below.


  • Prima Center for Plastic Surgery, Duluth, GA

1988 to Present

Hospital Affiliations

  • Gwinnett Medical Center

Board Certification

  • American Board of Plastic Surgery - 1990

Other Certifications

  • Advanced Cardiovascular Life Support (ACLS)
  • Basic Life Support (BLS)


  • The Ohio State University Hospital College of Medicine, Columbus, OH
    Plastic Surgery Fellowship, 1986-1988
  • Western Reserve Care System - Ohio, Youngstown, OH
    Residency, General Surgery, 1981-1986
  • Emory University, School of Medicine, Atlanta, GA
    M.D. conferred, 1981
  • University of Georgia, Athens, GA

B.S. Zoology, 1977

  • Oxford College of Emory University, Oxford, GA

A.A. Degree, 1975

Society Affiliations

  • The American Society of Plastic Surgeons, Inc.
  • The Georgia Society of Plastic Surgeons, President 8/2016 to 8/2018
  • The Medical Association of Georgia – Gwinnett – Forsyth Chapter

Professional Appointments

  • Promina Gwinnett, Duluth, GA

Chief of Department of Surgery, 1992-1994

  • Promina Gwinnett, Duluth, GA

Chairman of O.R. Committee, 1992-1994

  • Promina Gwinnett, Duluth, GA

Chairman of Surgery Quality Assurance Committee, 1992-1994

Honors & Awards

  • “Top Surgeons in America,” Consumers’ Research Council of America
  • President-Elect of Georgia Society of Plastic Surgeons, Current 2015-2016
  • Treasurer of Georgia Society of Plastic Surgeons, 2010-2014
  • Secretary of Georgia Society for Plastic Surgery, 2009-2010

Medical Privileges


"I recently had a tummy tuck that was performed by Dr. Zwiren. I am two weeks 4 days out and already back to work! I absolutely love my results! The team at Prima Center was amazing! Everyone is courteous and friendly at all times! The pristine environment and over the top friendly staff made this experience even better! My nurse Cindy?I am at a loss of words for how awesome she and Dr. Zwiren were! I recommend anyone needing a cosmetic procedure to go to the Prima Center!"



"I've come to Prima for lip fillers, Botox, and a peel. Every single person in the office has been so friendly and accommodating! My first visit was for Juvederm and Botox, and they wrapped it in to a package which actually helped me save around $100. They also accept CareCredit, so great for finance options! I really love the nurses in the office, as well as Dr. Zwiren! He was nice enough to see me last minute to check on my fillers after getting them done when I was panicking about a lump. I'm definitely going to continue coming to Prima for my treatments. The office is clean, staff is friendly, and pricing is competitive."



"Thank you to Dr. Zwiren and the Prima Team! - I just wanted you to know how thrilled I am with my new breasts! I had been wishing for years to have them filled out, but until I casually mentioned it to you in an injectable appointment, I had never even explored the option. That day, between your willingness to give me a consult on the spot, your excitement about the potential result, and the beautiful imaging, I felt confident and ready to make the leap. And, thank goodness I did. Just as you described, the implants softened my shape and game me curves where I had never had them. I feel like they are a little treasure, a work of art! I was so surprised by the immediate pretty result. I had prepared myself for bruising, but there was very little. The staff was happy and friendly and the day of surgery was incredibly fast and easy.I have enjoyed being your patient over the years, you seem to love your work and it has made me very happy. Thanks for helping me be the best I can be!"



"I went to Dr. Zwiren for a breast lift. After 3 children my breast were sagging and I felt somewhat unattractive. My entire experience has been fantastic from start to finish. I look so much better since my procedure! I feel perky and pretty!!! My appearance is 100% improved. Dr. Zwiren was very positive and I felt he listen to me and was willing to answer all of my questions. Using imaging he was able to show me what I the result I was looking to achieve. Cindy and the entire office personnel were so friendly and knowledgeable. I always had every question I asked answered to my satisfaction."



"Dr. Z and his team are absolutely AMAZING! From your very first appointment, you are greeted with so much respect and concern for your concerns. Dr. Z is knowledgeable and precise in his work. He is prompt with his appointment times and makes himself and his nurse staff available to you 24/7, if you need anything or have questions and/or concerns. He and his team are exceptionally thoughtful and friendly. They make each visit comfortable and "homey" feeling. He even calls, personally, to check on you after your procedure!! WOW! Dr. Z and his staff really do become like family! Oh... and your procedure results are STUNNING!"



*Individual results are not guaranteed and may vary from person to person. Images may contain models.